Judging Research Studies

Chih Hung Chen, (2011), The major components of corporate social responsibility, Journal of Global Responsibility, Vol. 2 Iss: 1 pp. 85 - 99. Retrieved May 31,2012, from http://dx.doi.org/10.1108/20412561111128546






Purpose – The purpose of this paper is to present a procedure for identifying a corporate social
responsibility (CSR) model with best goodness-of-fit. This research constructed a model of which CSR
was mainly influenced by four core components: accountability, transparency, competitiveness, and
responsibility.


Design/methodology/approach – The data presented in this study were collected from companies
in the year 2009 in Taiwan using questionnaires, and in total 185 companies were analyzed. Structural
equation modeling was applied to assess the proposed CSR model containing four latent factors and 13observation indicators.


Findings – The results of confirmatory factor analysis indicated that the correlation among four
latent variables was significant, and the second-order factor structure fit the observed data well.
Research limitations/implications – The result supported the proposed model that four
constructs played a dominant role toward CSR. Business leaders therefore could have clearer
perspectives while facing challenges regarding CSR issues.


Originality/value – The paper shows that while developing business strategies, companies taking
accountability and transparency as priority would strengthen their competitiveness and generate
responsibility and in turn lead to CSR. Companies would obtain great advantages in the long run.

Poster Presentation

This is a good poster but should provide some conceptual framework and hypotheses. Actually, nowadays people are still confusing about the halal logo in Malaysia.

 This also a good poster but the findings is not interpreted in the most simple way. its hard to me to understand. overall this is a nice and good poster presentation.




Reference:


Poster presentation in Faculty of Economic and Business of UNIMAS,3rd year students.(23 may 2012)

ETHNOGRAPHY...

The term ethnography has come to be equated with virtually any qualitative research project (e.g., see Research Gateway) where the intent is to provide a detailed, in-depth description of everyday life and practice. This is sometimes referred to as "thick description" -- a term attributed to the anthropologist Clifford Geertz writing on the idea of an interpretive theory of culture in the early 1970s (e.g., see The Interpretation of Cultures, first published as a collection in 1973).  The use of the term "qualitative" is meant to distinguish this kind of social science research from more "quantitative" or statistically oriented research. The two approaches, i.e., quantitative and qualitative, while often complimentary, ultimately have different aims.

While an ethnographic approach to social research is no longer purely that of the cultural anthropologist, a more precise definition must be rooted in ethnography's disciplinary home of anthropology. Thus, ethnography may be defined as both a qualitative research process or method (one conducts an ethnography) and product (the outcome of this process is an ethnography) whose aim is cultural interpretation. The ethnographer goes beyond reporting events and details of experience.  Specifically, he or see attempts to explain how these represent what we might call "webs of meaning" (Geertz again), the cultural constructions, in which we live.

Ethnographers generate understandings of culture through representation of what we call an emic perspective, or what might be described as the "'insider's point of view." The emphasis in this representation is thus on allowing critical categories and meanings to emerge from the ethnographic encounter rather than imposing these from existing models.  An etic perspective, by contrast, refers to a more distant, analytical orientation to experience.

Originating in anthropology, this term traditionally refers to a practice in which researchers spend long periods living within a culture in order to study it. The term has been adopted within qualitative market research to describe occasions where researchers spend time - hours, days or weeks - observing and/or interacting with participants in areas of their everyday lives. This contrasts with interview-based research in which interaction with respondents is limited to a conventional interview or group discussion format, is more limited in time, and often takes place outside the participant's own environment

Advantages

• One of the more widely cited benefits of conducting ethnographic research is that due to the first-hand observation that is involved, usually conducted over an extended period of time, the research can provide extensive and in-depth findings about human behavior. In addition, because ethnographic research relies on observation rather than examinations or predetermined tests, the research can evolve and explore new lines of inquiry.

Disadvantages

• Due to the fact that ethnographic research relies on observation, it often takes a longer period of time to produce thorough and reliable results. Also, because the research is reliant upon the observations of just one or a few people, the conclusions about what the human subjects were doing, saying or feeling could be altered by the observers' cultural bias or ignorance.

Link http://www.aqr.org.uk/glossary/?term=ethnography