PROPOSED TOPIC

Different from the business activities during the Industrial Revolutions, which mainly emphasizes profits and productions as the main aspects, today’s business consists of many complex aspects that were never thought of before. One of the aspects that have been realized by today’s business organizations is the Corporate Social Responsibilities (CSR), where this aspect also contributes to their sales and profits margins, as well as reflecting their images and responsibilities. Simply speaking, the CSR relates to the responsibilities of the companies towards the entities surrounding them, such as towards the shareholders and the environments.

      Consumers must use their positions and power via their purchases, investments, and feedbacks to the organizations in order to influence and force the organizations into executing and advancing their CSR so that any impacts resulted will be that of positive ones.

1. Topic’s Title:
    Corporate Social Responsibilities (CSR) impacts on the consumers.


2. Decision / Problem Statement:
    Does CSR generate profits or losses to the consumers, or both?

3. Research Objectives:

                      i.        Studying the impacts of CSR on consumers.

                    ii.        Studying the impacts of CSR towards the business organizations.

                   iii.        Understanding the roles & purposes of CSR.

                   iv.        Studying & analyzing consumers’ perceptions and receptions towards CSR.

4. Research Questions:

                      i.        What are CSR?  

                    ii.        What are its impacts on the consumers and business organizations?  

                   iii.        What is its role and purposes?

                   iv.        Does CSR very vital in business?

                    v.        What are the benefits it can provide, whether directly or indirectly?

                   vi.        What are the consumers’ perceptions and receptions towards it?

5. Identified variables:

                      i.        Dependent Variable: The organizations and their CSR activities.

                    ii.        Independent Variable: Consumer’s perceptions and receptions.

6. Survey respondents:

                      i.        Individuals (Consumers).

                    ii.        Business organizations.

7. Scope of research:

    Target will be the individuals (consumers) and business organizations in Kuching, Sarawak.    

       

This research will be an applied research which will only involve solving the problem statement (Does CSR generate profits or losses to the consumers?).

(http://www.mallenbaker.net/csr/definition.php)